1. Introduction & Scope
This Privacy Policy explains how Happy Play ("we", "our", or "us") collects, uses, and discloses information when you use our website (happytaps.io), our web dashboard (app.happytaps.io), and our QR game experiences. By accessing or using Happy Play, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect information in two main categories:
- Merchant Account Information: When you register as a business owner or agency, we collect your name, business email, store name, location details, and billing information (processed securely through our payment processor, Stripe).
- Player & Campaign Data: When customers interact with your games, we process session data (such as anonymous gameplay actions, IP addresses for fraud prevention and rate limiting, and device screen metrics). When a customer opts in to claim or save their reward, we collect their email address and store their generated digital coupon token.
3. Merchant Data Ownership
Your customer contacts belong strictly to your business. Happy Play acts as a data processor for customer contact information gathered through your campaigns. We do not sell, rent, broker, or market third-party services to the email addresses or customer data collected through your QR games.
4. How We Use Collected Data
We use collected information solely to:
- Provide, maintain, and improve the Happy Play platform and games.
- Calculate server-side random outcomes and deliver digital vouchers reliably to customer inboxes.
- Enforce campaign rate limits, prevent prize farming, and stop fraudulent coupon duplication.
- Provide merchants with aggregated campaign analytics (plays, opt-in rates, redemptions).
- Communicate service notifications, billing receipts, and product updates to account holders.
5. Security & Data Protection
We implement industry-standard administrative, physical, and technical safeguards. All data transmitted between browsers, mobile devices, and our servers is encrypted using modern TLS (Transport Layer Security). Campaign databases and backup systems utilize encryption at rest, and access is restricted through role-based access controls.
6. Data Retention & Your Rights
We retain merchant account data for as long as your account remains active. Campaign participant records and redemption history are retained in accordance with merchant settings. Depending on your jurisdiction (such as under the GDPR or CCPA), you and your players may have rights to access, correct, export, or request deletion of personal information. Requests can be submitted directly to our privacy officer.
7. Contact Us
If you have questions, feedback, or data privacy requests concerning this Privacy Policy, please email us at hello@happytaps.io.